Time goes by fast, and just like that, we are more than half way 2017. And most of us would agree, the better half of the year for fundraising. Even with the changes in the economic climate and political dynamics, things are looking up in 2017 for non-profits, charities, and NGOs.
Might not true be for all, if you don’t have your ducks in a row, your strategy defined and goals set – This year might turn out the same as last year or a slow fundraising starter year for new charities and non-profits.
Regardless how defined your strategy is, there are a few certain trends we see working for online fundraising:
People are your real champions:
Whether you call it P2P, peer-to-peer or people fundraising or social fundraising, one fact- it works! Another fact, it works because of your donor’s/volunteers network. Recognizing your superstar donors – donors that champion your cause is a must to succeed. You need – A fundraising platform that highlights these champions, only to encourage the other to become one.
Another fact, it works because of your donor’s/volunteers network. Recognizing your superstar donors – donors that can champion your cause is a must to succeed. You need – A recognition platform to highlight these champions, only to encourage the other to become one.
Communication and Storytelling continue to be key for fundraising success:
Be it your returning donor or a newly acquired one, communication and engagement are key. Although social tools and platforms continue to proliferate, email is continuing to grow in importance.
The best way to keep donor engagement building, without a doubt, compelling storytelling. Stories to make a personal connection, beyond a case study, stories of success, intervention, a gift, a thank you story and more. These stories served through social media might draw new donor base and help to build your brand too.
Analytics to overcome guesswork and myth:
Finally, fundraising is out of the dark ages of reliance on myth and collective wisdom and so-called “superstar.” And embracing the light of data, decisions driven by data. Visibility into performing factors during a fundraising campaign and analyzed proof to course correct are great assets. Starting with simple and smart dashboards that provide real-time information about goals, donations, visits, and conversations.
Above all, don’t forget the importance of mobile-friendly experiences, a technology that supports increased automation, privacy, and cyber security.
Today’s online fundraising platforms are designed to address one or the other, only a few of these platforms are modern, integrated and complete fundraising solutions that can be customized based on your need. That too without additional cost for each of these capabilities. A good question to ask before you start planning your holiday season’s fundraisers – Is your online fundraising tool working for you?